A lot of students and customers always have this question when they meet our team, how much is a good budget? If I spend less does that mean that I am not going to be able to compete with other bigger players?

Our answer to our clients will be simple. As long as your digital marketing campaign is profitable, it means that you are on the right track. We wish to state that embarking on a digital marketing campaign should not be measured just by the sales created at your store (If you are an online store) but you should take into consideration the increasing number of walks in, the extra awareness, the support given to your Search Engine Optimization.

We would like to emphasise that if your brand is new to the market, you will need to be patient to allow some budget to be spent on boosting engagement for awareness’s sake. Many people argue that if you are using PAID advertisements, it is perfectly fine to jump straight to inorganic traffic. We would half agree. Sending traffic to your store is great but the conversion rate and bounce back rate will increase tremendously, we have used sites like Similarweb.com to do a comparison and compare a brand which spent time building up a holistic brand journey with digital marketing shows greater results. (Take note that we are taking into account that the website viewers deemed the site interface as constant)

All in all, you do not need to spend a ton of dollars to be able to get the best results. Always refer to your % Impression share and rank standing vs your competitors. The higher the impression share the better your ads are rotating in your Google Advertisements and the chances for click-through is at the best.

Of course, some may just use the automated max CPC method to reach there so the formula is the key, you need to put in a minimum amount and calculate based on your returns to see if the absolute return of investment % is positive or negative.

All in all, we would like to state that in every marketing effort that is done, theoretically understanding and implementation are different, you would need to be slightly patient for your digital marketer to understand the market movement and psychology of your ideal customers to be rewarded with the highest return of investment in the long run.