Branding goes way beyond just a logo or graphic element. It is a long journey which you commit to, like a marriage. It is the entire journey that you take to allow your customers to perceive you. Everything can be part of a branding journey, it can be the designing of a menu for your bar, the name card which has an AR system that pops up a create image when someone touches it for 3 seconds or simple customer experience when dining at your restaurant.

A good brand identity is very important as it promotes stronger brand loyalty, creates credibility, motivates higher purchase, encourages the purchase of higher valued products and connects emotionally to your customers.

In the fast-moving world, with immerse competition on a global scale, it is extremely important to outstand your customers. The branding movement has to be subtle yet explosive. The aim is to inculcate a clear brand identity into the business DNA to allow the general public to remain competitive, and compete against thousands and millions of other brands.