As we know that the human brain is better at remembering things when they are seen and heard simultaneously rather than just reading, it is a fantastic way to convey messages to the masses as it has a better impact when compared to reading.
Animation if versatile and flexible. It’s excellent for communicating concepts of all kinds to broad audiences, young and old. Animation is an intuitive art form- just like a canvas painting. It is a mix of imagination, creativity, meaning, colors and a story. In fact, it is the only medium that has a dimension of storytelling in it. As for its importance, animation has evolved through the years and has touched every single domain.
Over recent years, animation and video production have become a great marketing channel to reach out to customers to enhance experiences. By implementing animation, the product becomes more consumable in the digital world.