What is Search Engine Marketing (SEM)?

Confused and need an example to better explain what Search Engine Marketing (SEM) is and how it works? SEM is a form of digital marketing. Search Engine Marketing is advertisements shown on the top when you’re searching for certain things on Google. SEM includes several digital marketing strategies, one of which uses specific keywords alongside Search Engine Optimization (SEO) strategies. Through the use of SEM, you’ll be able to better target and reach your targeted audience. With the use of certain keywords that best represent your digital marketing campaign or company, while searching online, your company/product can target users who are looking for what you have to offer. That is the power of using SEM for digital marketing.

SEM works in a way where you are Paying per click (PPC), which is of key importance when trying to get a high advertisement ranking to ensure a successful digital marketing campaign using SEM. To ensure that you’re spending your marketing dollar wisely, it is extremely important to get the highest relevance score so that you’ll get the best ranking and have the cheapest cost per click (CPC), leading to a higher return on investment (ROI) per every dollar invested on your marketing efforts.